RAY-BAN META (GEN 2)

New art direction for the second generation of Ray-Ban Meta AI glasses.

This includes championing brand tenants, art direction in partnership with Meta and Essilorluxottica partners across deliverables, agency partnership, post-production art direction and applications. Final deliverables included 3D renders of product and a suite of live action and static photography assets which highlight the second generation of AI glasses. The over 1000 assets are used across marketing channels at different moments in the funnel.

We brought the Ray-Ban Meta world into our studio to demonstrate key features in artful environments. We used minimal sets and narrative-driven props to create visually captivating storytelling. Each element was intentional — highlighting product benefits in an aspirational way. The results are informative in structure, elevated in execution, and embrace the boldness and candid confidence of Ray-Ban Meta.